sell-through
Смотреть что такое «sell-through» в других словарях:
sell-through — ˈsell through adjective [only before a noun] MARKETING sell through films on video are intended for customers to buy rather than rent: • Disney executives have decided to release the film as a sell through title. sell through noun [countable] * * … Financial and business terms
sell through — 1. To sell (a product) to the end user, as opposed to a retailer 2. (of a product) to be sold to the end user (sellˈ through noun) • • • Main Entry: ↑sell … Useful english dictionary
Sell-through — In publishing, sell through refers to a percentage of units shipped which are actually sold. In the case of books, the rest is returned to the publisher. Other items, such as software, are usually discounted.Sell through is always expressed as a… … Wikipedia
sell through — UK US sell through Phrasal Verb with sell(<<>>/sel/ verb (sold, sold) ► COMMERCE, MARKETING to be sold to customers: »Even with best sellers, you can t just sit back and assume the run will sell through … Financial and business terms
sell-through — ˈ ̷ ̷ ˌ ̷ ̷ noun ( s) : the amount or percentage of a product that is sold to consumers relative to the total quantity available in stores a book with 60% sell through methods to improve a magazine s sell through … Useful english dictionary
sell-through — ADJ: ADJ n A sell through video is a film on video that you can buy … English dictionary
sell-through — noun a) The proportion of wholesale items that are eventually sold at retail b) The practice of retailing items (such as DVDs) that are normally, or were previously rented … Wiktionary
sell-through — noun 1》 the ratio of the quantity of goods sold by a retail outlet to the quantity distributed to it wholesale. 2》 the retail sale of something, especially a pre recorded video cassette, as opposed to its rental … English new terms dictionary
sell-through — an industry term meaning prerecorded videocassettes or DVDs priced lower, to encourage their sale rather than rental … Glossary of cinematic terms
Electronic sell-through — (EST) is the offer of content, usually video through the internet, that will allow users to keep a copy of the movie permanently on their computer hard drive and eventually to burn it to a DVD R or transfer it to a portable device. [ cite web|url … Wikipedia
Sell side — is an expression used in financial markets. It refers to firms that take orders from Buy side firms and then work the orders. This is typically achieved by splitting them into smaller orders which are then sent directly to an exchange or to other … Wikipedia
sell through
1 sell-through
2 sell through
3 sell-through
our sell-through was over 80% — у нас доля проданного товара составила более 80%
the DVD sell-through market — рынок сквозных [розничных\] продаж DVD
Videotapes were originally priced very high and aimed at the rental market, now DVDs are aimed at the sell-through market. — Видеокассеты первоначально стоили очень дорого и были рассчитаны на рынок услуг по сдаче в прокат, а в настоящее время появились DVD, которые ориентированы на рынок розничных продаж.
4 sell-through
5 sell-through
См. также в других словарях:
sell-through — ˈsell through adjective [only before a noun] MARKETING sell through films on video are intended for customers to buy rather than rent: • Disney executives have decided to release the film as a sell through title. sell through noun [countable] * * … Financial and business terms
sell through — 1. To sell (a product) to the end user, as opposed to a retailer 2. (of a product) to be sold to the end user (sellˈ through noun) • • • Main Entry: ↑sell … Useful english dictionary
Sell-through — In publishing, sell through refers to a percentage of units shipped which are actually sold. In the case of books, the rest is returned to the publisher. Other items, such as software, are usually discounted.Sell through is always expressed as a… … Wikipedia
sell through — UK US sell through Phrasal Verb with sell(<<>>/sel/ verb (sold, sold) ► COMMERCE, MARKETING to be sold to customers: »Even with best sellers, you can t just sit back and assume the run will sell through … Financial and business terms
sell-through — ˈ ̷ ̷ ˌ ̷ ̷ noun ( s) : the amount or percentage of a product that is sold to consumers relative to the total quantity available in stores a book with 60% sell through methods to improve a magazine s sell through … Useful english dictionary
sell-through — ADJ: ADJ n A sell through video is a film on video that you can buy … English dictionary
sell-through — noun a) The proportion of wholesale items that are eventually sold at retail b) The practice of retailing items (such as DVDs) that are normally, or were previously rented … Wiktionary
sell-through — noun 1》 the ratio of the quantity of goods sold by a retail outlet to the quantity distributed to it wholesale. 2》 the retail sale of something, especially a pre recorded video cassette, as opposed to its rental … English new terms dictionary
sell-through — an industry term meaning prerecorded videocassettes or DVDs priced lower, to encourage their sale rather than rental … Glossary of cinematic terms
Electronic sell-through — (EST) is the offer of content, usually video through the internet, that will allow users to keep a copy of the movie permanently on their computer hard drive and eventually to burn it to a DVD R or transfer it to a portable device. [ cite web|url … Wikipedia
Sell side — is an expression used in financial markets. It refers to firms that take orders from Buy side firms and then work the orders. This is typically achieved by splitting them into smaller orders which are then sent directly to an exchange or to other … Wikipedia
sell-through
1 sell-through
2 sell through
3 sell-through
our sell-through was over 80% — у нас доля проданного товара составила более 80%
the DVD sell-through market — рынок сквозных [розничных\] продаж DVD
Videotapes were originally priced very high and aimed at the rental market, now DVDs are aimed at the sell-through market. — Видеокассеты первоначально стоили очень дорого и были рассчитаны на рынок услуг по сдаче в прокат, а в настоящее время появились DVD, которые ориентированы на рынок розничных продаж.
4 sell-through
5 sell-through
См. также в других словарях:
sell-through — ˈsell through adjective [only before a noun] MARKETING sell through films on video are intended for customers to buy rather than rent: • Disney executives have decided to release the film as a sell through title. sell through noun [countable] * * … Financial and business terms
sell through — 1. To sell (a product) to the end user, as opposed to a retailer 2. (of a product) to be sold to the end user (sellˈ through noun) • • • Main Entry: ↑sell … Useful english dictionary
Sell-through — In publishing, sell through refers to a percentage of units shipped which are actually sold. In the case of books, the rest is returned to the publisher. Other items, such as software, are usually discounted.Sell through is always expressed as a… … Wikipedia
sell through — UK US sell through Phrasal Verb with sell(<<>>/sel/ verb (sold, sold) ► COMMERCE, MARKETING to be sold to customers: »Even with best sellers, you can t just sit back and assume the run will sell through … Financial and business terms
sell-through — ˈ ̷ ̷ ˌ ̷ ̷ noun ( s) : the amount or percentage of a product that is sold to consumers relative to the total quantity available in stores a book with 60% sell through methods to improve a magazine s sell through … Useful english dictionary
sell-through — ADJ: ADJ n A sell through video is a film on video that you can buy … English dictionary
sell-through — noun a) The proportion of wholesale items that are eventually sold at retail b) The practice of retailing items (such as DVDs) that are normally, or were previously rented … Wiktionary
sell-through — noun 1》 the ratio of the quantity of goods sold by a retail outlet to the quantity distributed to it wholesale. 2》 the retail sale of something, especially a pre recorded video cassette, as opposed to its rental … English new terms dictionary
sell-through — an industry term meaning prerecorded videocassettes or DVDs priced lower, to encourage their sale rather than rental … Glossary of cinematic terms
Electronic sell-through — (EST) is the offer of content, usually video through the internet, that will allow users to keep a copy of the movie permanently on their computer hard drive and eventually to burn it to a DVD R or transfer it to a portable device. [ cite web|url … Wikipedia
Sell side — is an expression used in financial markets. It refers to firms that take orders from Buy side firms and then work the orders. This is typically achieved by splitting them into smaller orders which are then sent directly to an exchange or to other … Wikipedia
sell-through
our sell-through was over 80% — у нас доля проданного товара составила более 80%
the DVD sell-through market — рынок сквозных [розничных\] продаж DVD
Videotapes were originally priced very high and aimed at the rental market, now DVDs are aimed at the sell-through market. — Видеокассеты первоначально стоили очень дорого и были рассчитаны на рынок услуг по сдаче в прокат, а в настоящее время появились DVD, которые ориентированы на рынок розничных продаж.
Полезное
Смотреть что такое «sell-through» в других словарях:
sell-through — ˈsell through adjective [only before a noun] MARKETING sell through films on video are intended for customers to buy rather than rent: • Disney executives have decided to release the film as a sell through title. sell through noun [countable] * * … Financial and business terms
sell through — 1. To sell (a product) to the end user, as opposed to a retailer 2. (of a product) to be sold to the end user (sellˈ through noun) • • • Main Entry: ↑sell … Useful english dictionary
Sell-through — In publishing, sell through refers to a percentage of units shipped which are actually sold. In the case of books, the rest is returned to the publisher. Other items, such as software, are usually discounted.Sell through is always expressed as a… … Wikipedia
sell through — UK US sell through Phrasal Verb with sell(<<>>/sel/ verb (sold, sold) ► COMMERCE, MARKETING to be sold to customers: »Even with best sellers, you can t just sit back and assume the run will sell through … Financial and business terms
sell-through — ˈ ̷ ̷ ˌ ̷ ̷ noun ( s) : the amount or percentage of a product that is sold to consumers relative to the total quantity available in stores a book with 60% sell through methods to improve a magazine s sell through … Useful english dictionary
sell-through — ADJ: ADJ n A sell through video is a film on video that you can buy … English dictionary
sell-through — noun a) The proportion of wholesale items that are eventually sold at retail b) The practice of retailing items (such as DVDs) that are normally, or were previously rented … Wiktionary
sell-through — noun 1》 the ratio of the quantity of goods sold by a retail outlet to the quantity distributed to it wholesale. 2》 the retail sale of something, especially a pre recorded video cassette, as opposed to its rental … English new terms dictionary
sell-through — an industry term meaning prerecorded videocassettes or DVDs priced lower, to encourage their sale rather than rental … Glossary of cinematic terms
Electronic sell-through — (EST) is the offer of content, usually video through the internet, that will allow users to keep a copy of the movie permanently on their computer hard drive and eventually to burn it to a DVD R or transfer it to a portable device. [ cite web|url … Wikipedia
Sell side — is an expression used in financial markets. It refers to firms that take orders from Buy side firms and then work the orders. This is typically achieved by splitting them into smaller orders which are then sent directly to an exchange or to other … Wikipedia
STR (sell through rate)
Что такое STR?
STR (sell through rate – «процент успешных продаж / коэффициент продаваемости») – доля в процентах, которая показывает отношение количества товаров, полученных ритейлером от производителя или поставщика к тому количеству, что было в действительности продано потребителям.
Производители для увеличения доли продаваемого в розничной сети продукта проводят рекламные компании или заказывают специальные рекламные материалы.
Например: «Несмотря на рекламную кампании на телевидении, которая подчеркивала все преимущества товаров от компании Acme, процент розничных продаж увеличился все лишь на 2%».
Статистика продаж с показателем STR
Расчет STR делается следующим образом:
STR= Общий объем покупок / (общий объем покупок + общий объем нераспроданных товаров на складе)
Например, если компания располагала 20 парами джинсов на складе, и 5 из них были проданы в течение недели, то STR будет равен 25% (5/5+15).
Методика STR также применяется в рекламной деятельности. Здесь коэффициент продаваемости означает долю выкупленных на рекламной площадке рекламных мест без учета рекламы, которая размещается по бартеру или обмену.
Выкуп рекламных мест зависит от настроений и расчётов рекламодателей, которые кроме всего прочего ориентируются еще и на рекламные расценки. Сами рекламные сервисы формируют онлайновые рекламные расценки путем сочетания размера рекламного объявления, места, эффективности рекламы и рыночного спроса. Оптимизируя эту основную тактику продаж, рекламный сервис может увеличить свой доход и количество рекламодателей.
На параметры STR влияет множество факторов. Почти так же, как и в реальном секторе экономики данный показатель может колебаться в зависимости от времени года, моды, предпочтений и т.п.
Кроме того, показатель STR может отличаться по регионам. Кроме того, существует практика замера STR для отдельных сайтов. Речь идет о сайтах, которые размещают на своих страницах чужую рекламу. Здесь речь идет об эффективности использования пространства под рекламу и потенциальные параметры дохода от просмотра посетителями размещенной рекламы.
